THE TAKEOVER(EINDHOVEN, JUN 2024 | STUDIO DIGITAL NATIVE, DAE)
knowledge has been always used as a strategic way to gain control,
whether it was language or technical advancements. since the start
of the internet, hyper-globalisation and accessibility of technology
to the public, user's data became part of that knowledge warfare.
possibilities to gain information on the mass suddenly allowed
governments and companies to learn behaviours of specific demographics,
and use them for monetary gain. how users’ data is being colonised
by nowadays companies and institutions, how would that look in the
future?
the takeover is an installation connecting the future, data and mind.
the aim of it, is to imagine a future society living the world where all
of everyone’s data is being used in a hyper-personalised way, having
people’s thoughts as a data receiver to monitor their interests and
behaviours to target commercials onto their psyche. this installation
is meant to have visitors reflect on their current behaviour online,
how careful or careless they are and how much data they share
(sub)consciously.
the installation has been divided into three categories: restriction,
ownership and consent. the three of them form an interconnecting
piece, aimed to reflect on modern and future day hyper-personal data
collection and usage of data for the growth of influence in the global
market.